Overview

• Worldwide coverage for Google Maps, Geocoding, Routing, Elevation and Storage services
• Low cost, per-user yearly pricing
• Free Trial (Follow instructions in this article))
• Group discounts
• Unlimited access to services (* some daily limits, see Google Maps TOS)
• Can be used on commercial and non-commercial projects
• Services can only be used from Arc2Earth

Map services

• One click access to worldwide Google Streets, Satellite and Terrain Maps in ArcMap
• One click access to great background maps
• Easy to use toolbar in ArcMap. Getting Started Guide here
• Search for any location or address

Geocode Service (beta)

• Geocode your addresses using a custom Google Address Locator in ArcMap
• Single Address or entire table geocoding
• Easy to use Search window for worldwide addresses
• Reverse Geocode by clicking on map
• Works with ArcMap’s built-in Geocoding framework

Routing and Directions Service (beta)

• Use Google’s Directions API to create multi stop routing for your own data.
• Single or multi stop routing and directions
• Integrates with existing ArcGIS Geoprocessing tools

Elevation Service (beta) 

• Query and download Google Terrain data
• Line of Sight tool
• Radial Line of Sight tool
• Download terrain points (convert to TIN using ArcGIS 3D Analyst)